Never before have there been this many TV shows on the air — or online — which means it’s never been harder to get an audience to notice one show. Take it from Sarah Jessica Parker: She knows a thing or two about breaking through to a key audience, and she had this to say about it earlier this year:
“In a crowded field of really incredible programming, how do you call attention to yourself but not tell a story to call attention to yourself?” Parker said. “You have to get eyeballs, [but] you can’t try to be controversial or be provocative just so people watch. You have to tell the story you believe in and hope that somehow you get a commitment from someone — at least one time — and you better be deserving of those 30 minutes you’re getting because they could choose anything.”
This is the challenge facing marketing departments across the TV world, and the above gallery of posters represents a select few who went above and beyond to get their shows noticed. Without betraying the soul of their shows or stooping too low in appealing to easy eye-grabbers, these posters represent artistic efforts worthy of — or better than — the shows they’re pushing.
Visit the gallery to check out the best of the best, or click here to reach the page.