Nasty Gal fans, get ready. “Girlboss,” Netflix’s upcoming series adaptation of Sophia Amoruso’s autobiography, has a premiere date. The first season of the series will premiere on the streaming service April 21, 2017.
The series, shot in San Francisco, begins in 2006 with 23-year-old Sophia trying to get her life together — and not always succeeding. However, her fashion know-how might be what saves her, and transforms her into the titular girlboss. Created by Kay Cannon, the writer behind a capella favorite “Pitch Perfect,” the cast includes Johnny Simmons, Ellie Reed, Alphonso McAuley and “Breaking Bad” star Dean Norris in a recurring role.
During a panel presented by Netflix in New York, Cannon described her original experience pitching the show to broadcast networks, which didn’t go well: “I went 0-4, probably for a lot of reasons, but at the time there really wasn’t a large consideration for the young female demographic.”
But when it came time to pitch to Netflix, she got tipped off to include mention of that target demo in her pitch — because the streaming network was looking for that. And Cannon also found it valuable that Netflix supported the fact that the show’s lead is “arguably unlikeable and maybe an asshole.”
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Executive producers include Charlize Theron, Laverne McKinnon, Beth Kono, Christian Ditter and Sophia Amoruso. Check out the teaser below.