Taylor Swift released her “Look What You Made Me Do” music video on August 27 at the 2017 VMAS, and inventive indie film and music video director Joseph Kahn is behind the eye-popping clip. Kahn, who also helmed the 2011 cult horror hit “Detention,” leads Swift through a glossy tour of her personas in the video. One scene appears to take a jab at her nemesis Kanye West’s “Famous” video, which showed a group of nude, realistic dolls approximating celebrities including Swift, who publicly voiced her frustration with her likeness being involved.
An early clip from “Look What You Made Me Do” received some negative buzz after fans accused it of evoking Beyoncé’s “Lemonade,” which Kahn refuted. “I’ve worked with Beyoncé a few times. She’s an amazing person. The #LWYMMDvideo is not in her art space. Love and respect to Bey,” he tweeted on August 25.
In addition to “Detention,” Kahn also had a viral hit in 2015 with the nostalgic short film “Power/Rangers.” As a music video director, he’s worked with many of the industry’s biggest names, including Dr. Dre, Britney Spears, and Eminem.
Watch the video below: