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‘Do It Like An Hombre’ Trounced ‘Tulip Fever’ at the Box Office, in Half the Theaters

On a very slow weekend, a homophobic Spanish-language comedy earned double the gross of The Weinstein Company's troubled period drama.

“Tulip Fever”

Labor Day weekend is the calm before the specialized storm. “Wind River” (Weinstein) went wide quickly, and managed the #3 spot it an weak period for most theaters. The company also released its long-blooming “Tulip Fever,” which flopped as expected with just over $1 million. Meanwhile, Lionsgate/Pantelion’s “Do It Like An Hombre,” a low-budget Mexican comedy, did twice as well in half the theaters.

IFC’s two-city initial release of historical drama “Viceroy’s House” showed some interest, despite pay- per-view access. “Dolores,” an upcoming PBS documentary, had a strong initial New York exclusive gross to stand out in an otherwise slow market.


Tulip Fever (Weinstein) – Metacritic: 38

$1,215,000 in 765 theaters; PTA (per theater average): $1,588

Justin Chadwick’s long-languishing period romantic drama finally hit theaters with a thud. Despite a clear playing field and a lot of (often peculiar) publicity, this attracted, at best, a couple hundred patrons per theater in its first three days. The reviews didn’t help.

What comes next: The fever never took, and what there is will break quickly.

Hazlo como hombre/Do It Like An Hombre (Lionsgate)

$1,125,000 in 382 theaters; PTA: $2,945

Pantelion’s latest release through Lionsgate had a result a bit above average among similar films. It’s about homophobia, played for laughs, when a man’s expected future brother in law turns out not to be straight.

What comes next: This should come in with about around $2.5 million in domestic returns to add to its Mexico and other Latin American grosses.

“I Do…Until I Don’t”

I Do…Until I Don’t (The Film Arcade) – Metacritic: 42

$177,692 in 165 theaters; PTA: $1,077

Actress Lake Bell had a sleeper specialized success four years ago with her directing debut, “In a World,” which got to almost $3 million. In her second feature, a middle-aged marriage farce with an ensemble including Mary Steenburgen, Paul Reiser and Ed Helms, skipped festivals and any platform run to hit a wider group of cities nationwide. Negative reviews ended its hope of getting much attention, with negligible grosses and little chance for a repeat success ahead.

What comes next: A quick fade out is expected.

Dolores (PBS) – Metacritic: 82; Festivals include: Sundance, Hot Docs, San Francisco, Seattle 2017

$14,125 in 1 theater; PTA: $14,125

A strong initial showing for this Sundance-acclaimed documentary about Dolores Huerta, who fought at Cesar Chavez’s side during the United Farm Workers strikes in the ’60s. The initial Manhattan IFC Center date could factor in upcoming awards consideration with its elevated reviews and subject matter.

What comes next: Los Angeles and San Francisco are next up this Friday.

Viceroy's House

“Viceroy’s House”

IFC Films

Viceroy’s House (IFC) – Metacritic: 52; Festivals include: Berlin 2017; also available on Video on Demand

$44,736 in 4 theaters; PTA: $11,184

Life at the British viceroy’s residence at the time of India’s partition and independence in 1947 is portrayed in this drama. Considering parallel home cable availability its New York/Los Angeles opening is not bad at all – something IFC Films seems to pull off better than other companies that go this route. Though reviews overall have been mediocre, positive notices in the New York and Los Angeles Times helped.

What comes next: Other top markets open this Friday.

Week Two

Beach Rats (Neon)

$44,607 in 8 theaters (+5); PTA: $5,576; Cumulative: $113,434

Continued mixed results for yet another top Sundance acquisition, with this Brooklyn-set coming of age story not getting results equal to its reviews.

Polina (Oscilloscope)

$22,000 in 4 theaters (+2); PTA: $5,500; Cumulative: $43,626

This French ballet drama added Los Angeles this weekend with results that are modest but better than many subtitled openings.

“Ingrid Goes West”

Ongoing/expanding (Grosses over $50,000 in under 1,000 theaters)

Ingrid Goes West (Neon) Week 4

$605,353 in 625 theaters (-22); Cumulative: $2,315,000

This timely social-media story is not getting results from younger audiences, continuing its mediocre response nationwide.

Good Time (A24) Week 4

$312,039 in 635 theaters (-86); Cumulative: $1,626,000

That’s a per-theater average of under $500 for the Safdie Brothers’ prison escape plot film. Despite decent reviews, strong support, and an acclaimed Robert Pattinson performance, it’s failed to get specialized interest.

Patti Cake$ (Fox Searchlight) Week 3

$250,000 in 295 theaters (+236); Cumulative: $538,276

Disastrous results continue for this nearly $10 million Sundance acquisition as it rapidly expands. This won’t end up much above $1 million.

The Trip to Spain

“The Trip to Spain”

IFC Films

The Trip to Spain (IFC) Week 4; also available on Video on Demand

$224,000 in 140 theaters (+86); Cumulative: $546,532

This Steve Coogan road comedy is falling short of the previous two outings, although the gross is above average for a film with parallel VOD availability.

Menashe (A24) Week 6

$201,802 in 126 theaters (+23); Cumulative: $1,251,000

This American subtitled film (in Yiddish) is headed to a high spot among foreign releases as it continues to expand. It should gross more than $2 million, rare in recent years.

Detroit (Annapurna) Week 6

$198,000 in 331 theaters (-194); Cumulative: $16,521,000

Kathryn Bigelow’s ’60s civil unrest revisit adds to its disappointing results with limited shows at its remaining theaters.

Columbus (Superative) Week 5

$106,070 in 29 theaters (+7); Cumulative: $375,000

Audience response has met high-end reviews for this Indiana-set story of two strangers interacting after a chance meeting. Home-state dates were added this weekend, continuing the steady performance seen elsewhere,

Maudie (Sony Pictures Classics) Week 21

$82.129 in 106 theaters (+10); Cumulative: $5,910,000

Late in its run, this remote Canadian island romance still is lingering in theaters, with over $3 million in U.S. grosses.

“Crown Heights”

Crown Heights (IFC) Week 3

$63,250 in 55 theaters (+45); Cumulative: $147,250

IFC has quickly expanded this story of the battle to clear an innocent man, but the totals are minor with only a little over $1,000 per theater this weekend.

The Only Living Boy in New York (Roadside Attractions) Week 3

$59,290 in 135 theaters (-154); Cumulative: $555,832

Marc Webb’s romantic tale limps along with little traction in its remaining theaters.

An Inconvenient Sequel: Truth to Power (Paramount) Week 6

$57,000 in 80 theaters (-47); Cumulative: $3,452,000

The total is higher than nearly all documentaries, but still only a fraction of its 2006 predecessor.

Also noted

Gook (Goldwyn) – $46,244 in 27 theaters; Cumulative: $180,602

California Typewriter (Gravitas Ventures) – $31,392 in 11 theaters; Cumulative: $56,382

The Little Hours (Gunpowder & Sky) – $24,350 in 20 theaters; Cumulative: $1,589,000

Lost in Paris (Oscilloscope) – $24,000 in 18 theaters; Cumulative: $571,116

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