The mystery behind an ad campaign that gave many Angelenos pause on their daily commutes has been solved. Billboards bearing the slogan ‘Netflix Is a Joke’ in plain black and white delighted some and confused others, it turns out it was all part of a PR stunt to promote the streaming sit’e new comedy specials. In a new trailer, which premiered at the Emmys last night, America’s favorite stand-ups popped up in iconic scenes from Netflix original dramas. Jerry Seinfeld sits down in the Oval Office for a chat with Frank Underwood, Ellen Degeneres has some harsh truths for John Lithgow’s Winston Churchill, and Chris Rock incites a walk out at Litchfield penitentiary by riling up the ladies of “Orange is the New Black.” There’s even a brief Dave Chappelle sighting, in case you haven’t had enough of him yet.
While the mystery is less exciting than one might have hoped, it’s pretty hilarious that Netflix pulled a fast one on everybody while poking fun at themselves in the meantime. (Especially since they usually take themselves pretty seriously.)
Watch the new trailer below, it’s worth it just to see Ellen fumble her curtsy: