When your discarded b-sides have their own cult following, it’s a good sign you’re one of the greatest rock bands of all time.
Written in the mid-nineties when Radiohead was recording their third studio album, OK Computer, “Lift” earned diehard fans over the roughly thirty times Radiohead played it on tour. The band was indifferent to the track, however, and it never made it onto the influential album. Until earlier this year, “Lift” had never been recorded and couldn’t be heard anywhere, when the beloved track appeared on the 20th anniversary OK Computer reissue OKNOTOK.
The band released a visual accompaniment today, and it’s a satisfyingly moody companion to the pretty and atmospheric song. In direct homage to the song’s title, the video places frontman Thom Yorke inside a drab grey elevator, holding two identical blue shopping bags. As other riders enter and exit, Yorke remains indelibly alone with his thoughts, and himself. It’s an excellent companion to the resurfaced song, and a welcome addition to the pantheon of Radiohead music videos.
The video is directed by documentarian and video artist Oscar Hudson, who previously created a vignette for “The Numbers” off the album A Moon-Shaped Pool.
Watch “Lift” below: