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It’s the Worst Labor Day Box Office Ever, as ‘Hitman’s Bodyguard’ is #1 by Default

Only 2.3 percent of North America went to the movies this holiday weekend — but "Logan Lucky" is doing better than expected.

“The Hitman’s Bodyguard”

How bad was this weekend? While it’s ever-so-slightly better than last week’s abysmal result, it is — by far — the worst for the Labor Day holiday since 1982. You’ve got to go back to 1998 to find a weaker total, but that saw nearly twice as many tickets sold at lower prices.

To some degree, it was self-fulfilling prophecy. There were no new 1,000+ film openings, and no August blockbusters that could sustain grosses. Five of the top 10 are July releases, with “Leap” the only entry to debut in the last two weeks.

The last two weekends have established a new low for moviegoing attendance — something around 8.5 million tickets sold in the U.S. and Canada, out of a combined population of 363 million. About 2.3 percent of the public went to the movies.

“Hitman’s Bodyguard” placed #1 for the third time, the first film to achieve that since “Fate of the Furious” — something managed by neither “Guardians of the Galaxy Vol. 2” nor “Wonder Woman.”

Marisa Tomei and Tom Holland in Columbia Pictures' SPIDER-MAN™: HOMECOMING.

“Spider-Man: Homecoming”

Chuck Zlotnick

The lack of new or recently opened top films has created several long-term hits with “Spider-Man: Homecoming,” “Annabelle: Creation” (could come close to $100 million), and “Dunkirk” (could march to $200 million). It also breathed life into “Hitman” as well as “Logan Lucky,” both of which will achieve the coveted three-times opening-weekend multiple. The Ryan Reynolds/Samuel L. Jackson action caper could reach $75 million, while Steven Soderbergh’s independent and director-overseen release has a shot at $30 million — both higher than seemed likely when they debuted.

The biggest beneficiary, though, is “Wind River.” Its swift expansion to more than 2,600 theaters seemed potentially aggressive (last year’s similar “Hell or High Water” proceeded far more slowly). But in a period that has many specialized-audience films but few finding much appeal, it dominates. It reached #3 this weekend, hit $18.2 million, and now looks like it has a shot a good deal above $30 million. Matching “The Big Sick” is still a long shot, but not out of the question.

The Top Ten

1. The Hitman’s Bodyguard (Lionsgate) Week 3; Last weekend: #1

$10,250,000 (no change) in 3,370 theaters (-7); PTA (per theater average): $3,042; Cumulative: $54,944,000

2.  Annabelle: Creation (Warner Brothers) Week 4; Last weekend: #2

$7,300,000 (-5%) in 3,358 theaters (-207); PTA: $2,174,000; Cumulative: $88,976,000

3. Wind River (Weinstein) Week 5; Last weekend: #4

$6,863,000 (+27%) in 2,602 theaters (+507); PTA: $2,253; Cumulative: $18,286,000

4. Leap! (Weinstein) Week 2; Last weekend: #3

$4,887,000 (+4) in 2,705 theaters (+130); PTA: $1,807; Cumulative: $11,382,000

5. Logan Lucky (Bleecker Street) Week 3; Last weekend: #5

$4,421,000 (+4) in 2.975 theaters (-56); PTA: $1,486; Cumulative: $21,452,000

6. Dunkirk (Warner Bros.) Week 7; Last weekend: #6

$4,125,000 (+5%) in 2,752 theaters (-22); PTA: $1,499; Cumulative: $178,755,000

7. Spider-Man: Homecoming (Sony) Week 9; Last weekend: #7

$3,650,000 (+29%) in 2,036 theaters (-86); PTA: $1,793; Cumulative: $324,052,000

8. The Emoji Movie (Sony) Week 6; Last weekend: #10

$2,450,000 (-2%) in 2,108 theaters (-266); PTA: $1,162; Cumulative: $80,327,000

9. Despicable Me 3 (Universal) Week 10; Last weekend: #13

$2,360,000 (+35%) in 2,132 theaters (+16); PTA: $1,107; Cumulative: $257,895,000

10. Girls Trip (Universal) Week 7; Last weekend: #11

$2,332,000 (-2%) in 1,607 theaters (-170); PTA: $1,445; Cumulative: $111,582,000

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