‘It’ Is Getting an Awards Campaign — Will the Academy Float, Too?

“Get Out” isn’t the only successful genre movie getting an awards push this year. Not to be outdone, Warner Brothers has launched a For Your Consideration campaign for “It” alongside “Blade Runner 2049,” “Dunkirk,” “Wonder Woman,” and “The LEGO Batman Movie.” Here are the categories Warner Bros. is pushing “It” in:

Best Picture
Best Director
Best Adapted Screenplay
Best Supporting Actress – Sophia Lillis
Best Cinematography
Best Production Design
Best Film Editing
Best Costume Design
Best Visual Effects
Best Sound Editing
Best Sound Mixing
Best Makeup & Hairstyling
Best Original Score

The move isn’t entirely unexpected, as “It” has earned beaucoup bucks at the box office and highly positive reviews. Genre fare tends to have a better chance in the technical categories, though the expansion of the Best Picture field (and previous nominations for films like “Chappie” and “Mad Max: Fury Road”) suggest that nothing is beyond the realm of possiiblity. Perhaps the Academy wants to float, too?