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‘It’ Is Getting an Awards Campaign — Will the Academy Float, Too?

Stranger things have happened.

Pennywise the Clown in It

“Get Out” isn’t the only successful genre movie getting an awards push this year. Not to be outdone, Warner Brothers has launched a For Your Consideration campaign for “It” alongside “Blade Runner 2049,” “Dunkirk,” “Wonder Woman,” and “The LEGO Batman Movie.” Here are the categories Warner Bros. is pushing “It” in:

Best Picture
Best Director
Best Adapted Screenplay
Best Supporting Actress – Sophia Lillis
Best Cinematography
Best Production Design
Best Film Editing
Best Costume Design
Best Visual Effects
Best Sound Editing
Best Sound Mixing
Best Makeup & Hairstyling
Best Original Score

The move isn’t entirely unexpected, as “It” has earned beaucoup bucks at the box office and highly positive reviews. Genre fare tends to have a better chance in the technical categories, though the expansion of the Best Picture field (and previous nominations for films like “Chappie” and “Mad Max: Fury Road”) suggest that nothing is beyond the realm of possiiblity. Perhaps the Academy wants to float, too?

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