Jeff Goldblum’s performance in “Jurassic Park” as Dr. Ian Malcolm is legendary, and he’ll be returning to the franchise in this summer’s “Jurassic World: Fallen Kingdom.” A new Super Bowl commercial starring Goldblum in a blend of the role and reality was one of the game’s best ads, mixing nostalgia for the first film with the look and feel of the newer entries.
The spot was promoting the 2018 Jeep Wrangler, and apparently how good it is at outrunning dinosaurs. It’s a bit shocking to see the original film’s look, feel, footage, and music revived for the ad, but given that they shelled out serious money for a spot during the big game, they were clearly in a spending mood.
Watch the ad below:
It’s evolved. The All-New 2018 Jeep® Wrangler. Check out our Big Game Commercials here: https://t.co/UcRWGiFzuC @JurassicWorld #FallenKingdom #SBLII #JurassicWorld pic.twitter.com/XvLHkQ7bKM
— Jeep (@Jeep) February 5, 2018
