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‘Jersey Shore Family Vacation’ Has Helped MTV Get Its Groove Back — Ratings Watch

The network suddenly has a situation on its hands again. Meanwhile, "Roseanne" still dominates both total viewers and adults 18-49. Live+3 TV ratings charts for the week ending April 22, 2018.

“Jersey Shore Family Vacation”

MTV

Gym. Tanning. Laundry. Ratings. The Situation, Snooki, J-Woww, Vinny, Pauly D and the rest have not only reunited for MTV, they’ve given the network a new ratings juggernaut.

More than five years after the original “Jersey Shore” ended its run, the new “Jersey Shore Family Vacation” has been an instant success for MTV — and just the latest example of TV’s never-ending success with nostalgia. As part of MTV’s attempt to recapture its old glory by tapping some familiar titles (see also: the return of “TRL” and the just-announced rebirth of “Yo! MTV Raps”), the new show gave MTV its highest-rated series debut ever in Live+3 ratings among its target adults 18-34 demo. And according to MTV, “Jersey Shore Family Vacation” was the most watched unscripted debut on cable since 2012 in both Live+ Same Day and Live+3 ratings with adults 18-34.

In the wake of the success of “Jersey Show Family Vacation,” MTV just launched the series “Ex on the Beach” behind it, giving MTV its highest rated non–“Jersey Shore” unscripted series launch in over four years. The network also announced it will further its Thursday programming strategy with the new series “Made in Kentucky,” “Staten Island 10310,” “Too Stupid to Die” and “Just Tattoo of Us.”

Meanwhile, with the channel’s recent turnaround (MTV has been able as of late to tout itself as “the fastest growing cable network” following three consecutive quarters of ratings growth), MTV/VH1/Logo Group president Chris McCarthy just promoted Nina L. Diaz to president of programming and development for MTV, VH1 and Logo Group.

“Jersey Shore,” which first launched in 2009, has found rebirth as a major franchise for the channel and executive producer Sally Salsano (and her 495 Prods.) “Shore” has spawned the offshoots “Floribama Shore” in the U.S., “Geordie Shore” in the UK, “Gandia Shore” in Spain, “Warsaw Shore” in Poland, “Acapulco Shore” in Mexico and “Super Shore.”

“Jersey Shore Family Vacation” features original housemates Deena Nicole Cortese, Paul “Pauly D” Delvecchio,” Jenni “JWOWW” Farley, Vinny Guadagnino, Ronnie Ortiz-Magro, Nicole “Snooki” Polizzi and Mike “The Situation” Sorrentino, who are seen vacationing in Miami.

In other ratings news, “Roseanne” continues to dominate (again, part of that nostalgia trend) in both adults 18-49 and total viewers.

Over on Xfinity’s ranker of top video on-demand shows last week, “Game of Thrones” skyrocketed to No. 1, thanks to the service’s “Watchathon Week,” in which most premium catalogs were available for all customers. (That explains why so many premium shows did so well.)

Here are this week’s rankers:

Adults 18-49 ranker, week ending April 22, 2018:

RANK

SHOW & NETWORK

LIVE+3
DAYS
DVR/VOD

RATING

WATCHED
LIVE/
SAME
DAY

RATING

1

Roseanne ABC

5.0

3.5

2

The Big Bang Theory CBS

3.6

2.4

3

Grey’s Anatomy ABC

 2.7

1.7

tie

Young Sheldon CBS

2.7

1.9

5

NBA Playoffs: Cleveland vs. Indiana TNT

2.6

2.6

6

Empire Fox

2.4

1.8

7

Survivor CBS

2.1

1.6

tie

The Voice (Monday) NBS

2.1

1.8

9

Scandal ABC

2.0

1.3

tie

Law & Order: SVU NBC

2.0

1.4

11

Chicago P.D. NBC 

1.9

1.2

12

American Idol (Sunday) ABC

1.8

1.5

tie

Mom CBS

1.8

1.4

tie

The Voice (Tuesday) ABC

1.8

1.2

tie

Chicago Med NBC

1.8

1.7

16

Star Fox

1.7

1.3

tie

NCIS CBS

1.7

1.1

tie

Jersey Shore Family Vacation MTV

1.7

1.0

tie

Chicago Fire NBC

1.7

1.0

tie

The Voice (Wednesday) NBC

1.7

1.5

21

American Idol (Monday) ABC

1.6

1.4

tie

Station 19 ABC

1.6

1.1

tie

Fear the Walking Dead AMC

1.6

1.1

tie

Bull CBS

1.6

1.1

tie

NBA Playoffs: San Antonio vs. Golden State NBC

1.6

1.6

Adults 18-49; ratings points. Source: Nielsen Media Research
ROSEANNE - "Darlene v. David" - David unexpectedly shows up for Harris' birthday after being absent for years, forcing Darlene to re-examine their relationship and the rest of the family. Meanwhile, Roseanne and Jackie's mother, Bev, temporarily moves into the Conner home after an incident at the nursing home prevents her from returning, on the fifth episode of the revival of "Roseanne," TUESDAY, APRIL 17 (8:00-8:30 p.m. EDT), on The ABC Television Network. (ABC/Greg Gayne)AMES MCNAMARA, EMMA KENNEY, JAYDEN REY, ROSEANNE BARR, SARA GILBERT, JOHN GOODMAN

“Roseanne”

ABC

Total viewers ranker, week ending April 22, 2018:

RANK

SHOW & NETWORK

LIVE+3
DAYS
DVR/VOD

WATCHED
LIVE/
SAME
DAY

1

Roseanne ABC

17.79

13.27

2

The Big Bang Theory CBS

16.72

12.91

3

Young Sheldon CBS 

 14.62

11.67

4

NCIS CBS

14.19

11.44

5

Bull CBS 

 13.68

10.83

6

NCIS: New Orleans CBS 

11.21

8.46

7

The Voice (Monday) NBC

10.74

9.35

8

Mom CBS

10.64

8.83

9

NCIS: Los Angeles CBS

9.85

7.58

10

Hawaii Five-0 CBS

9.76

7.52

11

Chicago P.D. NBC

9.74

6.62

12

The Voice (Tuesday) NBC

9.52

8.35

13

Grey’s Anatomy ABC 

9.49

6.93

 tie

The Voice (Wednesday) NBC

9.49

8.39

tie

60 Minutes CBS

9.49

9.03

16

Survivor CBS

9.34

7.74

17

Chicago Med NBC

9.32

6.31

18

Instinct CBS

8.80

7.11

19

Chicago Fire NBC

8.77

5.39

20

Law & Order: SVU NBC

8.73

6.58

21

American Idol (Sunday) ABC

8.71

7.46

22

Madam Secretary CBS 

8.32

6.06

23

S.W.A.T. CBS 

8.18

5.32

tie

Criminal Minds CBS 

8.18

5.92

25

American Idol (Monday) ABC

8.12

6.97

Total viewers; in millions. Source: Nielsen Media Research
Emilia Clarke, "Game of Thrones"

Emilia Clarke, “Game of Thrones”

HBO

Here is this week’s Xfinity On Demand ranker:

Top 20 TV Series, April 16-22, 2018:

RANK

SHOW

NETWORK

1

Game of Thrones

HBO

2

Roseanne

ABC

3

Homeland

 Showtime

4

Billions

Showtime

5

Westworld

 HBO

6

Outlander

Starz

7

Shameless

 Showtime

8

Jersey Shore Family Vacation

MTV

9

The Walking Dead

AMC

10

The Sopranos

HBO

11

Silicon Valley

HBO

12

Empire

Fox

13

The Last O.G.

TBS

14

The Simpsons

Fox

15

Power

Starz

16

The Big Bang Theory

CBS

17

 Big Little Lies

HBO

18

Ray Donovan

Showtime

19

Family Guy

Fox/Adult Swim

20

The Voice

NBC

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