“Rick and Morty” fans are known to be, well, fanatical in their devotion to the animated series created by Dan Harmon. Just ask the McDonald’s employees who had to put up with them last year when, due to a gag on the show that went too far, the fast-food chain brought back its Szechuan Sauce for a limited time. Speaking to Vulture from the Tribeca Film Festival, Harmon denied the rumors that he got a cut of those sales — and put some of his own fans on blast for their behavior.
“It’s weird to get mugged by McDonald’s. It’s kind of an honor,” he said in regards to the fact that no one from the show was informed of the promotion, which was not-so-subtly a response to the show featuring said dipping sauce. As for his devotees’ insane response, Harmon said he “wouldn’t wish that show’s fans on any fast-food restaurant. I think everybody got what they deserved all around.”
“We did not anticipate the overnight crowds, the cross-state travel and the amazing curiosity, passion and energy fans showed. Our super-limited batch, though well-intentioned, clearly wasn’t near enough to meet that demand,” McDonald’s said in a statement after fans reacted poorly to how little of the sauce was produced. The company eventually brought Szechuan Sauce back for a second time, this time with more plentiful supplies.