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‘Pineapple Express’ 10th Anniversary: Seth Rogen Rolled 100 Joints for the Movie and 16 More Facts You Don’t Know

Rogen celebrated the stoner classic's 10th anniversary by revealing some of his favorite behind-the-scenes stories, including the story about a smoking billboard advertisement.

No Merchandising. Editorial Use Only. No Book Cover UsageMandatory Credit: Photo by Moviestore/REX/Shutterstock (8511797i)Seth Rogen, James FrancoPineapple Express - 2008

“Pineapple Express”


Columbia Pictures opened David Gordon Green’s “Pineapple Express” in 3,072 theaters on August 6, 2008. Ten years later, the film remains one of the most classic stoner movies ever made. Seth Rogen, who co-wrote the comedy with Evan Goldberg and starred on screen opposite James Franco and Danny McBride, celebrated the film’s 10th anniversary by revealing a handful of amazing fun facts about making “Pineapple Express.”

Rogen kicked off his look back at “Pineapple Express” with the revelation that it was him and Goldberg who rolled all out of the joints seen on screen during the film. The actor explained that the two writers had to roll the joints because no one else on set could roll a joint properly. Rogen also cleared up the rumor about the film’s title: “Pineapple Express” was not named after a strain of weed (in fact, the strain did not exist before the film premiered) but after a Hawaiian weather system that sometimes hits the Pacific Northwest.

“Pineapple Express” ended up grossing $101 million worldwide opposite a $27 million budget, making it a huge victory for Columbia. The movie was produced by Judd Apatow. Celebrate the film’s 10th anniversary with the facts below.

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