If you’ve ever logged in to the MoviePass app and been disappointed to find that there were no screening options available, you’re far from alone. Two dissatisfied customers have filed a class-action lawsuit against the beleaguered company, reports Variety, with Lawrence and Laurie Weinberger of Sea Cliff, New York accusing MoviePass of a “deceptive and unfair bait-and-switch scheme.”
At the heart of their complaint is the fact they purchased annual plans last March, paying $105.35 to see one movie per day throughout the year; they ultimately only saw three films in a 10-month period and claim that MoviePass refused to offer a pro-rated refund after the terms of service changed.
Under intense financial pressure last year, the company changed its subscription plan so that users could only see three movies per month; in addition, customers have complained that some films were never available to see at all and entire theaters were blacked out. When that happens, a dreaded message comes up: “There are no more screenings at this theater today.”
The news comes as MoviePass has launched a new ad campaign in Times Square, with executive vice president Khalid Itum writing on LinkedIn:
“Proud to reveal our new ad campaign.
MoviePass should never have been controversial — but we all could come up with multiple reasons for why it was.
It’s time to put the past just there … and to pave the path forward.
Let’s go to the movies.”