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VOD’s Explosive Weekend: Theaters Are Suffering, but Studios Not So Much

"Top Gun: Maverick" and "Nope" are finally on PVOD and they led a home-viewing weekend dominated by $19.99 rentals.

Box Office: 'Top Gun: Maverick' Is a Hit, with Older Audiences Too

“Top Gun: Maverick”

Paramount Pictures

Of course, “Top Gun: Maverick” (Paramount/$19.99) is the #1 film on all VOD charts its first week and probably will be for a good while — but it wasn’t the only success. As theatrical attendance hit new lows with no new product and aging summer hits, this might have been the biggest revenue weekend ever for home viewing platforms.

The VOD sites are now benefiting from the theatrical play summer hits including “Maverick,” “Nope” (Universal/$19.99), and “DC League of Super-Pets” (WBD). among debuting releases — none of which are available on the studios’ streaming sites. Meanwhile, Netflix seems to be counter-programming with a heavily original lineup that includes titles that may have once been intended for theaters.

Of note — “Maverick” is for sale as a digital download initially (EST, or electronic sell-through), not just a 48 hour rental. At this point after release, this would be normally, but usually after an earlier period of rental only. “Spider-Man: No Way Home” with a similar long wait before home availability did the same thing.

“Easter Sunday” (Universal $19.99) rounds out the new releases placing this week (though only on Vudu, which ranks by revenue). Higher-price titles dominated the charts, taking 25 of 30 possible slots. The handful of lower-cost entries included  A24’s “Everything Everywhere All at Once” and Lionsgate’s “The Unbearable Weight of Massive Talent,” as well as a single placement for the Tom Cruise’s 2004 “Minority Report” (originally a Fox release, now owned by Disney).

For the first time perhaps ever, all 10 films listed by Vudu are $19.99. That suggests a major uptick in home viewing. Theaters are suffering, but with PVOD performance like this studios may be making up the difference.

"Nope"

“Nope”

screenshot

Joining “Maverick,” “Nope,” and “DC League” on all three charts are “Elvis” (WBD), “Minions: The Rise of Gru” (Universal), and “Jurassic World: Dominion” (Universal), though all are lower than previous weeks. Google Play continues to chart the original and extender versions of “Dominion” separately, which other charts combine.

Netflix has four new original titles. “Me Time,” starring Kevin Hart and Mark Wahlberg as well as Regina Hall, is #1. Directed by John Hamburg (“Little Fockers,” “I Love You, Man”), two-long time buddies connect when one of them has a free (and wild) weekend away from his wife and family.

Other new films again show Netflix’s diversity. Its #2 title is documentary “Running with the Devil: The Wild World of John McAfee.” “Loving Adults,” a Danish crime thriller is #4. “That’s Amor,” a Los Angeles-set rom-com, is #9. Previous #1 originals like “Look Both Ways” (#3), “Day Shift (#5), and “The Gray Man” (#10) suggest its investment in originals attracts many viewers for a sustained period.

One that didn’t work out so well is “The Next 365 Days,” which dropped off the top 10 after a week, despite the huge success of the franchise’s first two entries.

iTunes and Google Play rank films daily by number of transactions. These are the listings for August 29. Distributors listed are current rights owners. Prices for all titles are for rental.

iTunes

1. Top Gun: Maverick (Paramount) – $19.99

2. Nope (Universal) – $19.99

3. Top Gun: Maverick/Top Gun combo (Paramount) – $29.99

4. Elvis (WBD) – $19.99

5. DC League of Super-Pets (WBD) – $19.99

6. Jurassic World: Dominion (Universal) – $19.99

7. Minions: The Rise of Gru (Universal) – $19.99

8. The Unbearable Weight of Massive Talent (Lionsgate) – $4.99

9. Everything Everywhere All at Once (A24) – $5.99

10. Minority Report (Disney) – $3.99

 

Google Play

1.Top Gun: Maverick (Paramount) – $19.99

2. Nope (Universal) – $19.99

3. Elvis (WBD) – $19.99

4. Everything Everywhere All at Once (A24) – $4.99

5. Minions: The Rise of Gru (Universal) – $19.99

6. Jurassic World: Dominion (expanded version) (Universal) – $19.99

7. Jurassic World: Dominion (Universal) – $19.99

8. DC League of Super-Pets (WBD) – $19.99

9. The Black Phone (Universal) – $19.99

10. The Unbearable Weight of Massive Talent (Lionsgate) – $4.99

 

Vudu

Vudu ranks by revenue, not transactions, which elevates Premium VOD titles. This list covers August 22-28

1.Top Gun: Maverick (Paramount) – $19.99

2. DC League of Super-Pets (WBD) – $19.99

3. Nope (Universal) – $19.99

4. Jurassic World: Dominion (Universal) – $19.99

5. Minions: The Rise of Gru (Universal) – $19.99

6. Elvis (WBD) – $19.99

7. Easter Sunday (Universal) – $19.99

8. Orphan: First Kill (Paramount) – $19.99

9. The Black Phone (Universal) – $19.99

10. Paws of Fury: The Legend of Hank (Paramount) – $19.99

 

Netflix Movies

Most viewed, current ranking on Netflix’s daily chart on Monday, August 29. Originals include both Netflix-produced and -acquired titles it initially presents in the U.S. Netflix publishes its own weekly top 10 on Tuesdays based on time viewed.

1. Me Time (2022 Netflix original)

2. Running with the Devil: The Wild World of John McAfee (2022 Netflix original documentary)

3. Look Both Ways (2022 Netflix original)

4. Loving Adults (2022 Netflix original)

5. Day Shift (2022 Netflix original)

6. Untold: The Girlfriend Who Didn’t Exist (2022 Netflix original documentary)

7. Sing 2 (2021 theatrical release)

8. Uncharted (2022 theatrical release)

9.  That’s Amor (2022 Netflix original)

10. The Gray Man (2022 Netflix original)

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