IndieWire’s Sundance Chili Party in VR Was BYOA: Bring Your Own Avatars

The first gathering of its kind, the VR party hosted a wide range of Sundance regulars for a memorable night on Mount Olympus.
zeus indiewire chili party sundance
An actor dressed as Zeus during the IndieWire/Sundance chili party.
Jens Kull - LuxidWorld/Double Eye

Sundance Institute CEO Keri Putnam was a giant anime character. Filmmaker Rodney Ascher (“Room 237,” “A Glitch in the Matrix”) looked like a pink mummy. Near the bar, a blue-hued actor towered over a group of avatars, dressed as the Greek god Zeus, and taught the crowd how to fly.

These were among the sights at the first-ever IndieWire chili party in VR. For years, this site hosted a casual gathering at our condo for festival crowds, from programmers to filmmakers and executives eager to grab some casual face time away from the insanity of Main Street. While the chili party tradition went dormant in recent years, its legacy endured and Sundance’s virtual 2021 status created a new opportunity to help industry folks eager for new ways to hang out. This time, the only barrier to entry was a headset.

The event took place January 30 inside a virtual space created on the social platform VRchat. IndieWire joined forces with Global Cinematheque founder Jacqueline Lyanga VR and production outfit Double Eye Studios to welcome Sundance influencers into a dazzling recreation of Mount Olympus, the backdrop from Double Eye’s 2020 interactive theater piece “Finding Pandora X,” which premiered last fall at the Venice Film Festival.

The party included its own virtual chili party station and a virtual ski lift.

In the show, participants wearing headsets played the role of a Greek chorus as they interacted with Zeus and Hera in a quest to recover the box of hope. The work climaxed on a snowy mountaintop, where designers created a virtual bar for attendees to hang out after the show. For the Sundance party, that same space became an appropriately icy centerpiece for festival revelers to wander around and interact.

A virtual step-and-repeat welcomed guests as a professional virtual photographer grabbed photos. At the other end of the space, a DJ played beats on a virtual dance floor, and a virtual chair lift sat in front of an image of Park City’s Main Street, where the photo sessions continued. There was a virtual replica of Main Street sculpture the Golden Bear available as a photo prop, along with snowboards and sleds. Oculus headset users could catapult themselves into the air with their controllers, leading some to discover a virtual bouncy castle hidden on top of a virtual moon. Double Eye Studios team even lined the bar with steaming virtual chili and punch that could be carried around and consumed — or, at least, look like it could be consumed. Tech producer Mark Sternberg invested hours in designing the space, from the bouncy castle to the chili, which was based on photos of the real-life concoction. Narrative director Alyssa Landry did the graphic artwork.

Oculus partnered with Sundance this year to provide most of its filmmakers with headsets, and a few tried out the technology for the first time. The festival created its own bespoke social platform,Film Party, for festival guests to mill about in an environment accessible both via browser and headsets. The chili party, however, took place within the more complex design possibilities of VRchat, which lent itself to the impression of a larger-scale event. Vast images from previous real-life Sundance condo parties adorned several areas of the space, and partiers could wander through many areas beyond the mountaintop. (There were no recorded noise complaints from virtual Park City locals.)

Sundance Institute CEO Keri Putnam, right, with IndieWire’s Eric Kohn.

Around 50 recorded guests made their way through the event, including Oscar-nominated producer Josh Penn (“Beasts of the Southern Wild” and this year’s documentary “Users”), film consultant Jeff Abramson, Baobab Studios CEO Maureen Fan (“Namoo”), “The Under Presents” co-founder Samantha Gorman, and VR producer Lara Bucarey (the 2021 Sundance interactive theater piece “Tinker”). In addition to Putnam, Sundance was represented by New Frontier programmer Shari Frilot.

The VR crowd has plenty of reasons to work the Sundance scene. While the 2021 New Frontier section is smaller than usual, half of its projects are VR. The festival also built Cinema House, a VR-exclusive screening room that dangles in space outside a mockup of the International Space Stations. Screenings included the 2015 Doug Aitken documentary “Station to Station” as well as the World Cinema Documentary entry “Users” and a selection of international short films.

Film producer Karl Jacob holds a virtual version of Park City’s famed Main Street bear.Jens Kull - LuxidWorld/Double Eye

The chili party also provided a unique opportunity for Double Eye to preview its “Finding Pandora X” space. Creative director and founder Kiira Benzing is planning a ticketed run of the show, as well as a variety show featuring its Zeus character (played by actor Jonathan David Martin) and a virtual repertory theater hosting workshops. Watch the trailer for “Finding Pandora X” below.

Daily Headlines
Daily Headlines covering Film, TV and more.

By subscribing, I agree to the Terms of Use and Privacy Policy.

PMC Logo
IndieWire is a part of Penske Media Corporation. © 2023 IndieWire Media, LLC. All Rights Reserved.