Fans of the burgeoning movie ticket subscription industry have heard it all before: promises of “unlimited” ticket plans for one flat monthly fee, best exemplified by the meteoric rise (and steady fall) of MoviePass, which finally did away with their own dirt-cheap unlimited plan last month. While MoviePass is now offering a limited selection of just three movies a month for a flat $9.95 monthly rate, other competitors are eager to capture the affection and attention of a market still hungry for unlimited picks. Meet Sinemia.
The movie ticket subscription company has already unveiled its services in Australia, Canada, and parts of Europe, but now they’re coming for America. Wired reports that Sinemia is now touting its own unlimited plan, with a much bigger price tag than earlier incarnations from its chief rival. As the outlet notes, the new plan “closely resembles the plan that made MoviePass famous: see a movie a day, every day — not including 3-D or IMAX formats — at whatever theater you want. You can even reserve seats ahead of time. Instead of $10, though, you’ll pay $30.”
Sinemia CEO Rifat Oguz explained to the outlet that he’s not banking on Sinemia taking over the entire MoviePass crowd, saying, “It’s not for everyone. There’s no one type of moviegoer. We’re all moviegoers. If you want to target all those segments, which is all the population, I think you need to have every option, even if they want to go every day.”
Wired also shares that the company has offered a similar unlimited plan in its other territories for years, though “it’s not the most popular plan in any of those countries, but it appeals to the most rabid movie fans, and has become a go-to lazy gift.”
While Sinemia is hoping to fill the void left by MoviePass’ lack of an unlimited plan, they are hardly the only company in the ticket subscription game. MoviePass and AMC, which has launched its own service, are currently are the biggest players in discount movie ticket subscriptions, they aren’t the only ones. Alamo Drafthouse recently revealed that it will beta test Alamo Season this summer at its Yonkers, NY location, and there are also competitors like Atom Tickets and Cinemark Movie Club to consider.
But things are already looking bright for the new market player, as Wired notes that while “Sinemia has seen a significant subscriber uptick in the wake of MoviePass’s retreat even before the introduction of unlimited. Whereas Sinemia’s US business had been growing at 50 percent each month for its first year or so since it launched here, it saw a 50 percent increase over the course of just one three-day stretch in August.”