Apple has officially unveiled its upcoming streaming service, Apple TV+, as well as its first wave of programming. Here, CEO Tim Cook warms up the crowd at company headquarters in Cupertino, California before officially announcing the big news.

Steve Carell, Reese Witherspoon, and Jennifer Aniston discuss “The Morning Show,” their new series about — you guessed it — a morning show coming to Apple TV+.

Apple CEO Tim Cook offers a heart-shaped preview of the programming available on Apple TV, from “The Walking Dead” and “Billions” to “Jack Ryan” and “The Handmaid’s Tale.”

In case you were worried that Apple TV would no longer have TV channels, Peter Stern is here to allay your fears.

Peter Stern, Apple’s Vice President of Services, assures customers that they only need one app to access Apple TV.

Mubi  finally gets its due as one of the premier streaming service alongside such platforms as MTV Hits, CBS All Access, and Epix.

Apple CEO Tim Cook stands in front of a very large screen to emphasize just how many screens Apple TV is available on. We truly live in the future.

Tim Cook shows off Apple TV+’s spiffy new logo, which has descended from the heavens to offer us exclusive programming.

Steven Spielberg speaks about “Amazing Stories,” his anthology science fiction stories coming to Apple TV+. It’s a new take on the 1985 series that he created.

Reese Witherspoon and Jennifer Aniston will star in “The Morning Show,” one of Apple TV+’s first shows.

Oprah Winfrey speaks at the Apple TV+ announcement.

Steve Carell and Jennifer Aniston will make their return to TV after “The Office” and “Friends,” respectively, with the new show.

Big Bird and Cody!