It may not have been in Hollywood, but Apple TV+ pulled out all the stops to make its first world premiere event feel as out-of-this-world as the star-studded affairs at the TCL Chinese Theater. On Tuesday night, “For All Mankind” became the first Apple TV+ series to premiere, and the upcoming streaming service from the big-spending tech giant marked the occasion with plenty of starry sights.
Instead of shutting down the four lanes of Hollywood Ave, Apple’s big debut took over a full block of Broxton Ave. in Westwood, including the sidewalks, leading up to the Regency Bruin and Regency Village theaters. Though businesses along the street remained open, most were inaccessible to anyone without a ticket once the red carpet was underway, and one owner said Apple provided them $600 a day — three days total, including set up and take down — for the inconvenience.
Guests were greeted at the north end of the street where assistants wearing black Apple TV+ shirts offered complimentary valet service. After walking through the first of two security checkpoints with metal detectors, talent was escorted to the red carpet (which was actually a light teal) where they posed for pictures in front of NASA flight suits, the “For All Mankind” poster, and other related props. Guests were allowed to do the same when departing, snagging photo opportunities as they walked back to the valet station to pick up their cars.
Once inside the theater, servers awaited in the lobby offering individual champagne bottles with straws, bottles of water, and select snacks. Astronaut food was waiting for each guest in their seat, tucked inside a black gift bag that also included popcorn and water. As more and more people filtered in, servers walked the aisles collecting trash and making sure everything was set for the introductory speeches and screening.