Ah, Emmys season: the ever-expanding time of year when FYC ads take over Los Angeles, sweep through New York, and sprinkle themselves across the world via the web.
Each year, new activations, posters, billboards, and more marketing gamuts ask Emmy voters to consider new and old shows alike. Attention must be paid if any program hopes to connect with the TV Academy, and every studio and network has their own idea as to how best to do just that.
But FYC season goes far beyond the Emmys. It’s an opportunity for underseen shows to reach a new audience. Events expose series to new fans and the advertisements remind viewers of some of the best TV shows they may have missed. Being seen as an Emmys contender can mean the difference between renewal and cancelation, so take note of what’s out there. You could find your next favorite show.
IndieWire has assembled some of the best FYC ads of 2018. Some are activations — like the “GLOW” splatter mural in Los Angeles, CA on the left — others are posters, bus ads, billboards, and other provocative efforts to make a dent this awards season.
So take a look, choose your favorites, and share them! After all, every TV fan should be an advocate for their favorite show. How else do you expect it to stick around?