On Friday, Netflix converted Santa Monica High School in Los Angeles to become Hawkins High to celebrate the world premiere of “Stranger Things” Season 3. Inside the auditorium for the screening, the screen mimicked the movie theater as seen in the Starcourt Mall, a new setting for the sci-fi show’s third season.
The Duffer Brothers, who created the series, addressed the audience. “It’s taken us about two years now to complete this season,” said Matt and Ross Duffer. “It seems like a really long time but somehow we still barely made it. We put it in our last digital effects shot yesterday.”
That may sound like a joke, but maybe it’s not. Apparently, this season boasts over 2,000 visual effects shots, most likely used for whatever has crossed over from the Upside-Down yet again in the summer of 1985, when “Back to the Future,” “Family Ties,” and Madonna were big.
Similarly popular is “Stranger Things” for Netflix. The streamer’s chief content officer Ted Sarandos also boasted at the premiere that the cast had gone on a world tour that included Korea, Japan, Canada, Europe, and South America. It’s a media blitz that has paid off the online buzz. The Season 3 trailer is the most-watched trailer of any Netflix property, with over 2 billion social media impressions.
After the screening, the cast and crew braved carnival rides and played rigged games to win plush prizes at the famed Santa Monica Pier, echoing the Hawkins 4th of July festivities in the series this season.
Below, check out the cast, crew, and other Netflix-adjacent celebrities on the red carpet for the premiere: