It’s hard to believe that the same guy designed the posters for “Casablanca” in 1942, and “Mystic River” in 2003. And yet, it might be even harder to wrap your head around the idea that one man was responsible for so many of the most iconic posters that were made in the decades between. Bill Gold — who died on Sunday at the tender age of 97 — is unimpeachably the most important movie poster artist who’s ever lived.
His style may not be as readily familiar as that of Saul Bass — his name not as widely idolized as that of Drew Struzan — but his visionary and enduring work has defined several generations of cinema. From Alfred Hitchcock to Stanley Kubrick, Gold’s touch helped great films stoke the public’s imagination, his art synonymous with the movies themselves.
In tribute to the late artist, here are 30 of his most famous posters.