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A24 is celebrating Friday the 13th with the release of a new poster for their Sundance winning horror sensation “The Witch.” The company dropped a terrifying debut trailer and poster in August that set the Internet abuzz, and it looks like they’re keeping in line with the film’s foreboding tagline — “Evil takes many forms” — by switching the marketing focus from a ram to a raven.
Billed as a “New-England Folktale,” writer-director Robert Eggers’ accomplished feature-length debut centers on Puritanical Christians William (Ralph Ineson) and Katherine (Kate Dickey), who haul their five children to an isolated patch of wilderness in the hopes of living out an idyllic existence. But the space has an eerie quality from the outset, and it doesn’t take long for creepy occurrences to endanger their cozy setup, particularly those revolving around their blonde teenage daughter (Anya Taylor-Joy).
In addition to the new poster, A24 has also issued a new website where fans can explore the dark corners of the film’s setting and story. The new marketing strategies are just the latest for the film. The movie’s scary ram, named Black Phillip, currently has his own Twitter page, and you can follow A24 on Snapchat for more peeks at “The Witch.”
The horror film opens nationwide February 26, 2016. Check out the new poster below.
READ MORE: Watch: Sundance Winner ‘The Witch’ Has the Most Terrifying Trailer of the Year