Recently, such high-profile films such as Oscar-nominees “Boyhood,” “The Grand Budapest Hotel,” “Interstellar,” “Foxcatcher” and “Into the Woods” were shot on Kodak film. Some of the biggest films of 2015 are being shot on Kodak film as well, including “Star Wars: Episode VII – The Force Awakens,” “Batman v. Superman – Dawn of Justice” and “Ant-Man,” among others.
Apatow told The Wall Street Journal last summer that film and digital are “are valid choices, but it would be a tragedy if suddenly directors didn’t have the opportunity to shoot on film. Apatow is shooting his latest film, “Trainwreck” on film. “There’s a magic to the grain and the color quality that you get with film,” he said.
With the rise of digital imaging technologies and theaters converting to digital projection, Kodak’s film sales have declined by 96 percent over the last decade.
In addition to continuing to manufacture motion picture film, Kodak said it would also pursue new opportunities to use film production technologies in new areas, such as touchscreens for smartphones and tablet computers.
READ MORE: Here’s What Sundance Cinematographers Think of Shooting Film vs. Digital
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