Ads on Netflix: They’re Gonna Be Expensive, with Limited Choices for Advertisers
Ad Age says prices may start at $20 million for a year-long commitment and advertisers can’t choose shows — only genres.
Advertising
Why Disney+ Will Make More Money on Ads Than Netflix Will
Disney+ enters the AVOD space with big advantages over Netflix, but Netflix has a global advantage that will help it in the long term.
Ads May Be the Future of Streaming. They Also Might Ruin the Whole Damn Thing
Streaming, like HBO before it, liberated creators from advertiser moralizing. As ads invade the ecosystem, self-censorship could follow.
Super Bowl LV: The Best Ads from the Biggest Football Game of the Season
Super Bowl LV will boast commercials from an array of businesses, including Chipotle, Bud Light, Pringles, and Mercari.
Analysts Warn TV Viewership Increases Won’t Stop Financial Hit from Coronavirus
Linear television could also face significant consequences if consumers begin cord cutting while budgeting during the pandemic.
Disney to Netflix: Drop Dead
As its own streaming service nears launch, Disney-owned ABC, Freeform, and FX are refusing commercials from Netflix.
Netflix’s Latest Claim That It Wants Data Transparency Rings Hollow
Netflix CEO Reed Hastings discussed data transparency at a recent event, but the company’s actions speak louder than its executive’s words.
‘A Star Is Born’ Is Even Impacting the Advertising World as Warner Bros. Debuts Groundbreaking 3D Sound Promo
The studio partnered with Spotify to bring the scope of a rock concert to a 30-second advertisement.
Newswire
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Brian Cox on Logan’s Isolation in the ‘Succession’ Premiere: ‘He’s Getting Old. He’s Very Tired!’
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Bill Zehme, Biographer and Rolling Stone Writer, Dead at 64
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‘Wicked’: Ariana Grande Shares Behind The Scenes Photos Alongside Cynthia Erivo
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Succession Premiere Recap: You Can't Put a Price on Screwing Over Family
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March Madness 2023: Players Still Adapting to New Wilson Ball