A new kind of AI technology can identify elements that might make a film perform better at the box office. But as creator Sami Arpa explains, the creative process is still key good to good movies.
CinemaCon: Theaters and studios are still behind the curve when it comes to gathering information on their customers, but that’s changing, and all in hopes of bolstering the in-theater experience.
The interactive experience premiered at Sundance earlier this year.
If you run from your past, you can not be sure whose past will catch up to you…
“I have to go to the skull.”
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