Michelle Satter Tributes Indie Film Booster Jane Alsobrook
Beloved for her warmth and generosity, Alsobrook used her marketing acumen to support the early Sundance and the indie films she loved.
Marketing
Virtual Press Junkets Are Happening and Could Change the Way Films Are Promoted
As the pandemic bore down on New York and Los Angeles, Junket Productions swiftly moved to turn in-person interviews into virtual ones.
After ‘The Hunt’ Controversy, How Will HBO Market ‘Watchmen’?
Carefully marketing violent and political film and TV projects is becoming increasingly important for distributors like HBO and Fox.
PMK-BNC and Rogers & Cowan, Now Hollywood’s Biggest PR Firm — But Is That Better?
Two companies merge their client lists to become one of the top 20 PR firms in the world, but boutiques have their own advantages.
The CW Puts Diversity at the Center of Its New Fall Marketing Campaign
The CW touts that nearly two-thirds of its showrunners/executive producers, writers, and directors are women or people of color.
‘Assassination Nation’ Ads Got Blocked From YouTube and More Because of Gun Footage, Character Flashing Her Bra
“We’re making a movie about strong young women,” Neon’s Christian Parkes told Variety. “People feel threatened because it is honest.”
‘Blade Runner 2049’: Inside the Studio’s Unique Efforts to Hide the Spoilers of the Blockbuster Movie
Warner Bros. went to extreme lengths — maybe too far — to keep plot details of Denis Villeneuve’s sequel under wraps. We asked the studio to explain itself.
Hollywood PR Execs on the Move
Hollywood PR Execs on the Move
7 Hilarious (and Borderline Crazy) Tips for Marketing Your Film
7 Hilarious (and Borderline Crazy) Tips for Marketing Your Film
4 Reasons Why Product Placement Can Be Good for Indie Film
4 Reasons Why Product Placement Can Be Good for Indie Film
4 Factors That Influence a Distributor’s Decision to Buy a Film
4 Factors That Influence a Distributor’s Decision to Buy a Film
Broad Green Lures Emmy Chang from Weinstein Co. as PR VP
Broad Green Lures Emmy Chang from Weinstein Co. as PR VP
Newswire
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‘All That Breathes’ Review: Sundance-Winning Doc Surveys Interspecies Life, Both Ailing and Flying, in Polluted Delhi
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Lady Gaga Dognapping: How Cops Cracked Attempted Murder Case
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‘The Resort’: Peacock Sets Cast For True-Crime Love Story From Andy Siara & Sam Esmail
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And Just Like That's Cynthia Nixon Defends Miranda's Treatment of Steve: 'That's the Thing About Breakups…'
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TNT Future-Proofs Its NBA Studio Roster With Draymond Green Hire