Why ‘Godzilla vs. Kong’ Box Office Won’t Tell the Future of Theaters, Even If It’s a Hit
How do we define “a hit”? The newest MonsterVerse entry should have a strong opening north of $20 million, but in 2021 everything is about context.
How do we define “a hit”? The newest MonsterVerse entry should have a strong opening north of $20 million, but in 2021 everything is about context.
The classic monsters have been given new life at Warner Bros., but the returns are already diminishing on a massive scale. Here’s how to fix it.