IndieWire Parent Company Penske Media Reveals LA3C, a Three-Day Culture Festival in LA
Taking place December 2-4, the event will celebrate LA’s diverse communities with entertainment, food, fashion, and more.
Taking place December 2-4, the event will celebrate LA’s diverse communities with entertainment, food, fashion, and more.
The investment, which makes Penske-MRC a SXSW shareholder, was described by cofounder Roland Swenson as “a lifeline.”
IndieWire’s parent company has announced a strategic investment in the leading event management and technical production agency.
Leaders from across PMC’s portfolio of media brands have joined together with industry luminaries to express a collective gratitude for those working on the frontlines of this pandemic.
Key PMC brands, including Rolling Stone and Variety, will utilize the platform’s data, analysis and consumption charts.
Finally, Poland is looking forward to a new chapter.
The deal was announced December 20.
The new initiative will be led by Dea Lawrence and Steven Gaydos.
The joint venture and PMC investment is scheduled to close by the end of the first week in January 2017.
Farish currently serves as Publisher of Deadline.