‘The Rental’ Is Second Film Ever to Be #1 on Both Theatrical and VOD Charts at Same Time
Since “Trolls World Tour” set the new precedent, this is only the second time the feat has been accomplished.
Since “Trolls World Tour” set the new precedent, this is only the second time the feat has been accomplished.
“The Outpost” was even FandangoNow’s #2 film, despite having a non-premium $6.99 pricetag. That’s the power of military films.
As token theaters reopen, TV stars elevate VOD/Streaming titles.
AMC is banning Universal movies after the studio declared it will continue releasing first-run movies on VOD even after theaters reopen.
After the premium VOD success of “Trolls: World Tour,” theaters are still important — but studios will use them as they see fit.
“Trolls World Tour” has netted Universal more profit from VOD sales in three weeks than the original did in U.S. theaters over five months.
Another top performer: Netflix captures viewers with a 2018 Polish serial-killer thriller, “The Plagues of Breslau.”
Sources say “Trolls” may gross over $80 million in 10 days, but Universal will see less than if the movie received a theatrical release.
Universal’s animated sequel probably made over $50 million opening weekend, but we don’t need grosses to see that the VOD release is already having an effect.
“Trolls World Tour” performed just as well as Universal claimed it did, across multiple platforms. But is it an anomaly?
With theaters closed during the pandemic, “Trolls World Tour” is going straight to VOD — just the tonic for families stuck at home.
“Birds of Prey” left behind $19.99 premium pricing in favor of $5.99 — and the #1 spot on iTunes.