Universal Just Told the World That Theaters Are No Longer the Priority
After the premium VOD success of “Trolls: World Tour,” theaters are still important — but studios will use them as they see fit.
After the premium VOD success of “Trolls: World Tour,” theaters are still important — but studios will use them as they see fit.
“Trolls World Tour” has netted Universal more profit from VOD sales in three weeks than the original did in U.S. theaters over five months.
Universal’s animated sequel probably made over $50 million opening weekend, but we don’t need grosses to see that the VOD release is already having an effect.
With theaters closed during the pandemic, “Trolls World Tour” is going straight to VOD — just the tonic for families stuck at home.
Charles Laughton’s 1955 drama is a touchstone of the serial killer genre.
Illumination Mac Guff in Paris is unable to complete the “Minions” sequel because of unavoidable disruptions to its workflow.
Where Universal goes, others will follow, leaving closing theater chains hobbled.
It’s an experiment studios long have wanted to try: VOD means a larger share of revenue, and lower P&A, than theatrical.
Universal knows there’s no such thing as bad publicity for its film about 1 percent liberal elites hunting conservatives. They could turn it into an event film.
Studios keep falling into the same traps as they try to find ways to pull moviegoers into theaters.
With no screenings planned until mid-December, Universal may find it difficult to see an awards boost for Christmas release “Cats.”
Films from Monkeypaw Prods. are acclaimed, diverse, original, and very profitable. That’s helped make Peele a franchise unto himself.