8 Upfronts Takeaways: Streaming Crashes the Party, TMI from Lizzo, and Fox Might Want a Do-Over
Jimmy Kimmel said what we were all thinking at the 2022 upfronts, and Lizzo said what absolutely none of us were thinking.
Upfronts
Netflix Really Is a Joke: Here’s All the Shots Fired at the Upfronts
As Netflix prepares to roll out ads for the first time, legacy media organizations used their upfronts to gloat.
This Year, Upfronts Discovered the Movies — and That Changes Everything
If advertising is the future of streaming — and it is — then the future of movies may be shaped by Madison Avenue.
Paramount’s U.S. Ad Sales Chief Welcomes Netflix to the AVOD ‘Party’ — with a Warning
Jo Ann Ross knows Netflix and Disney+ are coming for her streaming advertisers, but she’s got first-mover advantage.
7 Winners and Losers from the NBC and Fox Fall Schedule Reveals
Technically, Fox didn’t send us an actual schedule — but NBC provided plenty to chew on as broadcast’s busy upfront week began in New York City.
Hollywood Goes Back to Normal as the TV Upfronts Return with a Vengeance
The 2022 TV upfronts, heavy on the ad-supported streaming trend, began in person last month and they’re only getting started.
ViacomCBS Touts Spinoffs of Old Franchises During Company’s Upfront
75 percent of the network’s new fall programming stems from its “NCIS,” “FBI,” and “CSI” standard-bearers.
ABC Doubles Down on Long-Running Hits During Disney’s Upfront Presentation
“Dancing with the Stars,” “Grey’s Anatomy,” “The Good Doctor,” and “The Conners” aren’t going anywhere.
Discovery Offers No Details on WarnerMedia Merger — but Hey, They’re Sending Someone to Space!
Discovery+ will premiere a competition series in 2022 about ordinary people vying to live on the International Space Station.
Fox Announces Tom Brady Series as Part of 2021 Weekend Sports Push
During Monday’s upfront event, the network hedged its bets that advertisers will be wooed by a variety of weekend sports programming.
NBC Invests Big in Jimmy Fallon as ‘The Tonight Show’ Gets Five-Year Renewal
The conglomerate also greenlit a slew of projects from Fallon’s Electric Hot Dog production company.
ViacomCBS to Host Virtual Upfront Event for Advertisers
ViacomCBS is the latest company to pivot to hosting virtual upfront events to woo advertisers during the coronavirus pandemic.
Newswire
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