Penske Media Corporation Launches Hail the Heroes Initiative with Team Rubicon to Thank Frontline Workers and Raise Funds for COVID-19 Relief

IndieWire parent company Penske Media Corporation has launched “Hail the Heroes,” a thank-you initiative to raise funds for Team Rubicon and their efforts around the COVID-19 crisis.

Leaders from across PMC’s portfolio of media brands tapped luminaries in the entertainment, fashion, beauty, sports, music, and art industries to express collective gratitude for those working on the frontlines. Together, we have put together a video to drive awareness and funds for #NeighborsHelpingNeighbors, Team Rubicon’s initiative to support COVID-19 responses around the country. PMC made a donation to Team Rubicon’s COVID-19 efforts, in addition to matching all PMC employee donations to this organization.

Donations to Team Rubicon can be made online or by texting PMCTR to 44-321.

Support Hail the Heroes, a thank-you initiative spearheaded by PMC to raise funds for Team Rubicon’s COVID-19 efforts. For more information, go to pmc.com/hailtheheroes or click below.